in medias res
3-parts-publication / softcover book
1236 pages (3x 412 p.)
in medias res is an ongoing selective collection of seemingly random online images as well as self-taken screenshots and photography. Featuring a selection of over 1200 pictures out of the personal archive, it deals with patterns of recognition, appropriation and contextualization of (popular) cultures. By reproduction through means of hard copy a shift of attention shall be provoked (in favor of THE IMAGE).
Following musical techniques of plunderphonics, the mode of situating and framing finds manifestation from 15th century renaissance art (emblem) through to present operating principles of the social media online platform instagram (hashtags).
Focusing on reciprocal influence and interference between text and image, the project aims to intentionally subvert cultural codes of visual content and wording by allegory and metaphor.
Associated figures of thought, socio-political terms, new slang, ambiguous terms of marketing and connotated phrases are addressed to expand (semiotic) nuances and undertones of modern day society (consumer culture, mainstream-noise, fashion-dynamics, politics / environmental issues), thus to challenge ways of perception of cultural sets of phenomena (meme)..
Of course, a certain sense of humor is a substantial attitude of indifference to ride the jittering stream that shapes contours of global scenes of references and re-production of “meaning” through poor images.
in medias res is a context bundle.
in medias res is a deep learning process.
in medias res is highly subjective.